Yeah, you and everybody else who wants to sell something. But the cold, hard truth is that untapped niches are a myth.

Well, I guess there might be a few out there still, but they’re few and far between. About the only way you can hope to find one is to jump on the bandwagon for something new…before there’s a bandwagon.

That happened when the Web 2.0 craze started. Nobody knew anything about it. YouTube.com was new. So was MySpace.com. Now every marketer under the sun knows about those. They might not all be using those sites to promote their products, but the niche has definitely been tapped.

Just about every topic you can think of for an information product in the IM world has been covered before. Don’t believe me? Think about the topics that come to mind when you imagine the world of IM:

• list building
• website design
• product creation
• using Web 2.0 to sell
• how to use PPC programs like Google’s AdWords
• how to use audio and video in your marketing
• how to create a "viral" report

The list goes on. It’s all been done. But here’s the shocking truth…

So what?

It really doesn’t matter if it’s been done before.

Your can do it better.
You can do it cheaper.
You can do it with more "edginess" to it.
You can do it more creatively.

The reason people tend not to consider those things is that they get stuck. They think, "It’s been done, so the market is probably saturated."

The market might indeed be saturated, but is it saturated for a reason? If it’s popular, people keep buying stuff in that niche! When something comes along that excites them, they buy it. And that shows no signs of slowing down.

For example, you can go to your favorite internet marketing forum almost any day of the week and find several threads about how to build a list. People have been talking about that forever. And if people new to online marketing don’t know how to do it, that means there’s still opportunity out there.

Never forget what really sells: a unique selling proposition (USP) . That’s the "it" that sets your product apart, that special something that makes it unique.

It could be a product about something people have beaten like a dead horse, but you put a little twist on it and…PRESTO! A brand new product that will excite people enough to buy.

Here’s a quick example…

Lots of people know that mini-sites are a great way to sell products online.

The topic of mini-sites, and even how to set them up, has been around for years on marketing forums. But many people new to IM get confused by all the concepts they need to learn even to set up something simple like a mini-site.

So I created a product called Mini-Site Profits Exposed to cater to that market. It’s a video course that describes exactly how to set up a mini-site of your own, and use it to create a solid income online pretty quickly.

Is it a new topic? Nope, not even close. Has it been done before? Definitely. But there is clearly still a need. I’ve met it, and I think people are going to sign up for my course in droves when I launch it soon…and my back-end offer as well.

You can do the same thing. Look for the pockets of need in "saturated" niches. Don’t ignore them because you think the field’s been plowed already. You never know, there might be gold buried there that everybody else is overlooking.

All the best,

Michael Rasmussen
CEO, BulletProof Marketing, Inc.

P.S. If you know any Internet marketers who would enjoy this article, just send them an email with this link:
http://www.michaelrasmussen.com/has-everything-been-done-in-im/