MISTAKE #1 - I created a whole bunch of products and I
didn’t even have time to market them. It’s true, I
created 11 different info products this year, and a
couple software programs, and I got so bogged down with
managing my forum that I just didn’t make the time to
set up pay per click campaigns or get my affiliate
programs all ready. Silly me

MISTAKE #2 - I tried handling all my tech support
myself. Wow, this one sure bogged me down this year.
Dealing with tech support for simple issues was one of
the reasons I couldn’t get some of my products launched
this year. Don’t make this mistake. If you’re spending
2 hours per day or more on email, you need to consider
outsourcing. Make sure you stay tuned, because I have a
premium newsletter coming out on this very subject.

MISTAKE #3 - I wasted too much time dealing with flames
on the internet marketing forums. Listen, there’s
always going to be people who criticize everything you
say and do. In fact, the more successful and well-known
you become, the more people will want to talk about
you. Just look at those celebrity magazines. Half of
those gossip headlines aren’t even close to being true,
and yet people just eat it up. Don’t waste time with
people who have nothing positive to add to your life.

MISTAKE #4 - I let myself get stressed out over small
stuff. I can’t tell you how many days I spent at my
computer pulling my hair out (what’s left of it) over
some tiny little thing that wasn’t working on one of my
websites. Lesson learned… hire an expert to come in
and fix the little things so you can focus on making
money instead.

MISTAKE #5 - I wish I had sent more free content to my
readers and fewer promotions. Yep, I admit it… I was
a promotion hog this year, and I apologize. That’s why
I’ll be sending you some KILLER new content in the form
of my new premium newsletter. It’s too big to fit in an
email, so I’ll be sending them via PDF files that you
can download. Listen, you have to take care of your
readers if you want them to follow your recommendations
and buy your products, and I want you to know that I
plan on focusing more on education in 2006, not just
promotion.

These five mistakes cost me a lot of money (and some
reader loyalty) this year, and you better believe I won’t
repeat them in 2006. I really hope that reading this
email will help you market more effectively in the new
year.

I have lots of amazing new stuff coming out, so keep
your eyes open for future emails.

Your friend,
Michael Rasmussen
CEO, Bulletproof Marketing, Inc.